All that is right (and wrong) about Business Analysis and Product Management.
Digital Business Analysis combines market analysis, competitor analysis and keyword analysis to understand the Voice of the Customer. With this knowledge, we are equipped to feed market intelligence into product development to give customers what they need.
Change happens on a project – whether we choose to manage it or not. What are you currently doing to minimise it’s negative impacts? A traceability matrix can be the answer. If properly managed, this simple, inexpensive tool can minimise threats and identify the value to our stakeholders of key features, before starting implementation.