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All that is right (and wrong) about Business Analysis and Product Management.

Expert Interview with Neil Shorney of Navanter

“Businesses are unable to sell in a way which genuinely delights the customer due to insufficient understanding and appreciation between salespeople and project managers”. We caught up with Neil Shorney, Managing Director of Navanter Ltd., who shares with us his insights into sales and management training.

Business Analysis for Internet-of-Things (IoT) Projects

Business Analysts need to provide a seamless fit between customer experience, burgeoning IoT technologies and the continuous drive for business efficiency

What is Digital Business Analysis?

Digital Business Analysis combines market analysis, competitor analysis and keyword analysis to understand the Voice of the Customer. ​With this knowledge, we are equipped to feed market intelligence into product development to give customers what they need.

The Intrapreneurial Business Analyst

Business analysts have ‘street knowledge’ and deep insights into the main pain points in business. Who better then to foster a startup mentality in an organisation that has distributed, virtual teams?

It’s traceability Spock, just not as we know it

Change happens on a project – whether we choose to manage it or not. What are you currently doing to minimise it’s negative impacts? A traceability matrix can be the answer. If properly managed, this simple, inexpensive tool can minimise threats and identify the value to our stakeholders of key features, before starting implementation.

Business Analysts can enable innovation

If Business Analysts are to enable innovation, we must learn to decode the wishes of our customers into abstract requirements that focus on what the solution must achieve but in a way which allows for multiple possible implementations. This opens up the design space to ideas which may not have existed previously and hence fosters innovation, both within the multinational as well as for small enterprises.

The Whole Requirement

Business Analysts must take care to observe the ‘real’ requirements, because what stakeholders say may not be the same as what they do.